一对杜校友生意兴隆
Daniels 校友 start-up now 84th fastest-growing private company in the U.S.
Webb Lawrence, executive vice president 和 Brian Stern, president at LED供电公司.
As fraternity brothers 和 students at the Daniels College of Business, Brian Stern (BSBA ’07) 和 Webb Lawrence (BSBA ’07) already knew that they would make great business partners one day. All they needed to do was find the right opportunity at the right time.
“We actually bounced a few crazy ideas off each other, until Brian had the idea to do this.”斯特恩, 谁的家族经营海鲜进口生意, saw the dem和 for efficient 和 durable LED lighting in the cold storage industry. 在大学, 斯特恩发现自己在数字和金融模型方面很有一套, 而劳伦斯发现了他的推销天赋, 成功销售电台广告. “I was hired to sell advertising for a local radio station with a signal that could not be heard in downtown Denver, 这不是一件容易的事.所以在2009年, 不受经济衰退的影响, the new graduates decided to take the leap of faith 和 enter an industry they knew almost nothing about: the LED lighting industry.
斯特恩说:“实际上,这只是从愿景开始的. “You have an idea for a product 和 then you figure out how to do it.“在创业初期, they spent countless hours at Stern’s kitchen table on late night conference calls with overseas vendors, took apart nearly a hundred product samples 和 learned everything they could about the technical components of LED lights. “我们成立之初的座右铭就是超越竞争对手. 一旦我们意识到竞争是存在的.”